Lead UX designer on the Build Your Own webtool for a luxury automotive client. Worked in a cross-departmental squad to concept, design, and launch the product. Created high-fidelity clickable prototypes to conduct usability tests during the development phase. Presented work to client in review sessions.
Fjord Design and Innovation
Conducted ethnographic research and in-depth interviews with customers and employees to develop user archetypes, current state customer journeys, and future state service design blueprints.
Concepting, concept refinement, team facilitator for co-creation workshop with stakeholders.
Designed screens in ecommerce check out flow according to patterns set by lead interaction designer.
Director, Service Design an Digital Strategy
Lead service designer on development of the online and offline patient support program. Developed a program that has flexibility to meet the distinct needs of each segment and remain within business constraints.
Lead digital strategist for launch of flagship product. Developed insights into digital activity and behaviors for patients, caregivers, prescribers, and non-prescribing healthcare professionals.
Global Service Design Jam
Lead Organizer for NYC (Volunteer)
Led a team of 16 volunteers to design a weekend-long service design hackathon. Interviewed past participants and volunteers to determine agenda and priorities.
Developed user tasks and information architecture for event website. Maintained site before, during, and after event.