Behaviorial Economics 

THE CHALLENGE

Write a POV on how to best incentivize patients to 1) enroll in the support program and 2) complete an exit survey. 

 

MY WORK

Based on behavioral economic theory, best practices, competitive analysis.

 

View the pdf of selected slides from the final presentation.

 

 PDF of Selected Slides

PDF of Selected Slides

 

Skills Required

DESIGN AND STRATEGY

Literature review

Develop tactics

Identify insights