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Worked in a cross-departmental squad to concept, design, and launch the product. Created high-fidelity clickable prototypes to conduct usability tests during the development phase. Presented work to client in review sessions. https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1458837137015-5DFY13UOTVC8PXSVWVTB/image-asset.png Resume - Fjord Design and Innovation Interaction Designer 2015-2016   Conducted ethnographic research and in-depth interviews with customers and employees to develop user archetypes, current state customer journeys, and future state service design blueprints. Concepting, concept refinement, team facilitator for co-creation workshop with stakeholders. 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Maintained site before, during, and after event. https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1458836846195-Y1HX17WDU4ACSO9J183O/image-asset.png Resume - MIT SLOAN SCHOOL OF MANAGEMENT MBA Relevant coursework: Branding, customer behavior, organizational psychology 2009-2011 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1458920389703-4ZPUESHD7W0QSJAQOBRS/image-asset.png Resume - BROWN UNIVERSITY BA Visual arts, anthropology, sociology 2000-2004 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1458920427568-GTDIW0G7UTF5JOZ62ILZ/image-asset.png Resume - GENERAL ASSEMBLY UXD User experience design, interaction design, design research 2014 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1458920552866-457UCMRUQD5KFY4AVBIV/image-asset.png Resume - STANFORD D.SCHOOL Certificate Design Thinking and the Art of Innovation 2013 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1458837263417-KRONNGF0KDLZSM4EZH7R/image-asset.png Resume - iMentor Mentor to high school freshman in Brooklyn 2015-Present http://www.wbraunstein.com/work-previouscopy daily 0.75 2016-05-05 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1460479807282-S88AUS4XEADB6FHNJKR7/watch+sketches.png work - previous copy https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1462385033399-E2T9BBZ2VNKXDX5JVSWM/whitney.braunstein%40gmail.com work - previous copy https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1462414540796-VDARULGPAURIGHLWNLOG/whitney.braunstein%40gmail.com work - previous copy https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1460574379304-CC39FMHSI1T1ZQHQ6T0J/image-asset.png work - previous copy Design study using guerilla research, concept development, and physical prototyping. https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1460574355764-IEIG8G708M0XH4UVW7UQ/image-asset.png work - previous copy Client project for Fortune 200 retail company. Work included current sales systems analysis, on-site ethnography, in depth interviews, customer journey maps, service design blueprint, and development roadmap. https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1461031810243-D2M4FDQQPNEP1DGXK7AM/image-asset.jpeg work - previous copy Lead organizer for 2016 Service Design Jam in New York City. Recruited and managed 16 volulnteers to produce a weekend-long workshop on service design methods. Event is part of the Global Service Design Jam founded by the Service Design Network. https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1462385033399-E2T9BBZ2VNKXDX5JVSWM/whitney.braunstein%40gmail.com work - previous copy https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1462414540796-VDARULGPAURIGHLWNLOG/whitney.braunstein%40gmail.com work - previous copy https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1460574379304-CC39FMHSI1T1ZQHQ6T0J/image-asset.png work - previous copy Design study using guerilla research, concept development, and physical prototyping. https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1460574355764-IEIG8G708M0XH4UVW7UQ/image-asset.png work - previous copy Client project for Fortune 200 retail company. 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Work included competitive analysis, field research, customer journey, co-designing workshop, concept refinement. https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1462415067648-BRN6VITFRC01DNSRHDCI/9164966607_c790a39b43_k.jpg Work - Ecommerce Redesign Project while at Fjord to redesign an ecommerce site for tablet. https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1462416175098-C2UJG0UDXV8RWBS5VKID/file.jpg Work - The Connected Hotel Design study using guerilla research, concept development, and physical prototyping. https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1462415882084-DN86SQ60NNNH1T2FZCDZ/Day2_GSDJ2016-6.jpg Work - Service Design Jam Lead organizer for 2016 Service Design Jam in New York City. Recruited and managed 16 volulnteers to produce a weekend-long workshop on service design methods. Event is part of the Global Service Design Jam founded by the Service Design Network. https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1462415730626-Y1BC21HX6VGULTHN3W6T/jorge.jpg Work - Automotive Retail Client project for Fortune 200 retail company. Work included current sales systems analysis, on-site ethnography, in depth interviews, customer journey maps, service design blueprint, and development roadmap. http://www.wbraunstein.com/about-old-copy daily 0.75 2017-11-16 http://www.wbraunstein.com/read-me-marquee daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/515c7b5ae4b0875140c3d94a/1373494866621-8L8TJSL19SCJDJ7JYPHM/index-collection-read-me-1.jpg Read Me https://images.squarespace-cdn.com/content/v1/515c7b5ae4b0875140c3d94a/1373494887029-4AXRW743FMOYDJKF3T3M/index-collection-read-me-2.jpg Read Me http://www.wbraunstein.com/new-gallery daily 0.75 2026-04-10 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1459804353290-5TG488LOQDJTJIDMHX6C/image-asset.png Prior Work - OgilvyOne (Copy) OgilvyOne Senior Digital Strategist 2011-2012 http://www.wbraunstein.com/education daily 0.75 2026-04-10 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1458836846195-Y1HX17WDU4ACSO9J183O/image-asset.png education - MIT SLOAN SCHOOL OF MANAGEMENT (Copy) MIT SLOAN SCHOOL OF MANAGEMENT MBA Relevant coursework: Branding, customer behavior, organizational psychology 2009-2011 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1458920389703-4ZPUESHD7W0QSJAQOBRS/image-asset.png education - BROWN UNIVERSITY (Copy) BROWN UNIVERSITY BA Visual arts, anthropology, sociology 2000-2004 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1458920427568-GTDIW0G7UTF5JOZ62ILZ/image-asset.png education - GENERAL ASSEMBLY (Copy) GENERAL ASSEMBLY UXD User experience design, interaction design, design research 2014 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1458920552866-457UCMRUQD5KFY4AVBIV/image-asset.png education - STANFORD D.SCHOOL (Copy) STANFORD D.SCHOOL Certificate Design Thinking and the Art of Innovation 2013 http://www.wbraunstein.com/work-edit-1 daily 0.75 2026-04-10 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1462417206709-2JR0L3G5O0OWPKS12HGD/subway.jpg work edit - Quick Serve Restaurant Chain (Copy) Quick Serve Restaurant Chain Client project while at Fjord to address lost market share and declining sales. Work included competitive analysis, field research, customer journey, co-designing workshop, concept refinement. https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1462415067648-BRN6VITFRC01DNSRHDCI/9164966607_c790a39b43_k.jpg work edit - Ecommerce Redesign (Copy) Ecommerce Redesign Project while at Fjord to redesign an ecommerce site for tablet. https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1462416175098-C2UJG0UDXV8RWBS5VKID/file.jpg work edit - The Connected Hotel (Copy) The Connected Hotel Design study using guerilla research, concept development, and physical prototyping. https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1462415882084-DN86SQ60NNNH1T2FZCDZ/Day2_GSDJ2016-6.jpg work edit - Service Design Jam (Copy) Service Design Jam Lead organizer for 2016 Service Design Jam in New York City. Recruited and managed 16 volulnteers to produce a weekend-long workshop on service design methods. Event is part of the Global Service Design Jam founded by the Service Design Network. https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1462415730626-Y1BC21HX6VGULTHN3W6T/jorge.jpg work edit - Automotive Retail (Copy) Automotive Retail Client project for Fortune 200 retail company. Work included current sales systems analysis, on-site ethnography, in depth interviews, customer journey maps, service design blueprint, and development roadmap. http://www.wbraunstein.com/work2 daily 0.75 2026-04-10 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1510873901989-D12HADTC9O57XHL2A7TG/KBS+logo.png work - KBS / Spies and Assassins (Copy) KBS / Spies and Assassins Senior UX Designer 2016-2017 Lead UX designer on the Build Your Own webtool for a luxury automotive client. Worked in a cross-departmental squad to concept, design, and launch the product. Created high-fidelity clickable prototypes to conduct usability tests during the development phase. Presented work to client in review sessions. https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1458837137015-5DFY13UOTVC8PXSVWVTB/image-asset.png work - Fjord Design and Innovation (Copy) Fjord Design and Innovation Interaction Designer 2015-2016   Conducted ethnographic research and in-depth interviews with customers and employees to develop user archetypes, current state customer journeys, and future state service design blueprints. Concepting, concept refinement, team facilitator for co-creation workshop with stakeholders. Designed screens in ecommerce check out flow according to patterns set by lead interaction designer. https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1458837097470-QQ8RF2U4YH0ZDU0F50YS/havas+lynx+logo.jpg work - HAVAS LYNX (Copy) HAVAS LYNX Director, Service Design an Digital Strategy 2013-2015 Lead service designer on development of the online and offline patient support program. Developed a program that has flexibility to meet the distinct needs of each segment and remain within business constraints. Lead digital strategist for launch of flagship product. Developed insights into digital activity and behaviors for patients, caregivers, prescribers, and non-prescribing healthcare professionals. https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1459804134642-2S69FN763D5Y7A3BN6NL/image-asset.png work - Global Service Design Jam (Copy) Global Service Design Jam Lead Organizer for NYC (Volunteer) 2015-2016   Led a team of 16 volunteers to design a weekend-long service design hackathon. Interviewed past participants and volunteers to determine agenda and priorities. Developed user tasks and information architecture for event website. Maintained site before, during, and after event. http://www.wbraunstein.com/new-gallery-1 daily 0.75 2026-04-10 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1425315495902-RVS7V6YRCC7EFBCNLQGP/IMG_5512.JPG Global Service Design Jam 2015 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1425315495493-KSJQIGGPDXDF46PJEMOF/IMG_5513.JPG Global Service Design Jam 2015 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1425315496349-OLTYLUI3FC4HQGCZQZAZ/IMG_5520.JPG Global Service Design Jam 2015 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1425315496593-CASD09BLFA6MCDIGFC13/IMG_5527.JPG Global Service Design Jam 2015 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1425315496980-WA7AC39P8BDZ5CX2WMOE/IMG_5530.JPG Global Service Design Jam 2015 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1425315497153-K986RWVKVY1KBP7VQ1TV/IMG_5531.JPG Global Service Design Jam 2015 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1425315497414-7M7G1E924BC0E8FEJ8DP/IMG_5534.JPG Global Service Design Jam 2015 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1425315497846-014JCIBTPYABM2PGLRNS/IMG_5637.JPG Global Service Design Jam 2015 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1425315498389-TZRR9E773R0MPWYUBJA0/IMG_5641.JPG Global Service Design Jam 2015 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1425315498818-FE0ALJ0GZC6HQHW7EE1M/IMG_5644.JPG Global Service Design Jam 2015 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1425315498975-9M7LPIXS7W7HZLZK8FJ7/IMG_5648.JPG Global Service Design Jam 2015 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1425315499271-5X0XWZK8MUJW8230EVYA/IMG_5663.JPG Global Service Design Jam 2015 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1425315499620-53QC6ZWHAJW7Z2IVWLFG/IMG_5668.JPG Global Service Design Jam 2015 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1425315499640-QO6NZAC8XEXD878HQWQV/IMG_5676.JPG Global Service Design Jam 2015 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1425315500431-2FJYHF4NWOIZPGSHKAYK/IMG_5680.JPG Global Service Design Jam 2015 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1425315500512-DOIZZ2DIH9WQBL6BSAQG/IMG_5682.JPG Global Service Design Jam 2015 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1425315500965-LMRT88BFNFY6PF1K2LUV/IMG_5688.JPG Global Service Design Jam 2015 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1425315501234-0S26NZ3NRFI1OUPHTSP5/IMG_5691.JPG Global Service Design Jam 2015 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1425315501414-M1REQQVIVSPOMIME2UWV/IMG_5697.JPG Global Service Design Jam 2015 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1425315501701-6P2Z4KUS6RCRCYVQOMVI/IMG_5700.JPG Global Service Design Jam 2015 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1425315501868-RD8839QWSDEO455GOQBJ/IMG_5709.JPG Global Service Design Jam 2015 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1425315502672-EMF75WQ2MU3FA1YPV5EF/IMG_5711.JPG Global Service Design Jam 2015 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1425315502732-KSFVT8HCJS7Z0ZL9WR7U/IMG_5716.JPG Global Service Design Jam 2015 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1425315503873-5FY4PDBGGYMLTWNLZ5OF/IMG_5723.JPG Global Service Design Jam 2015 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1425315503483-THMEPRS5HOFHAOEZIIRJ/IMG_5726.JPG Global Service Design Jam 2015 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1425315503994-JEVQ0U11BSA6F5DPSWWZ/IMG_5729.JPG Global Service Design Jam 2015 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1425315504847-W8X4XK6LZ8EYA3FLGKPK/IMG_5732.JPG Global Service Design Jam 2015 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1425315728644-Q3SKFPYQVBG97IUUZKBI/B-48D9MXIAAoa5a.jpg Global Service Design Jam 2015 https://images.squarespace-cdn.com/content/v1/52bc6a7ee4b0a450b451d71f/1425315714777-ADR92AFAYGP4H9SV8VPS/B-48D9MXIAAoa5a.jpg Global Service Design Jam 2015 http://www.wbraunstein.com/home daily 0.75 2026-04-10